Marketing And Advertising services

The purpose of the marketing industry is to communicate companies' offerings to consumers, clients in particular and the public, in general. Marketing professionals bridge the gap between companies and their customers. The Indian advertising industry has evolved from being a small-scale business to a full-fledged industry. The advertising industry is projected to be the second-fastest-growing business / market in India after China. The Indian Government has given tremendous support to the advertising industry. Advertising expenditure is likely to increase in the financial sector, driven by Reserve Bank of India (RBI) policies which could result in a more favorable business environment. Also, proposed licenses for new banks and better market sentiments render the advertising and marketing industry in India a fertile space. TV, contributes a significant portion to the total advertising revenue, accounting for almost 40%% whereas digital contributes 36% & print contributes 19% of the total revenue. outdoor, Radio & cinema make up the balance 5%. India's digital advertising market is has grown 29% to the compound growth rate (CAGR) to cross INR 246 billion mark. The M&E sector will grow INR 707 billion to reach INR 2.3 trillion in 2024.

Aaryans Group has recently finalized a strategic partnership to leverage advanced Israeli technology for an upcoming venture into organic farming. The initiative is scheduled to commence operations in August 2023, with a primary objective of producing organic fruits and vegetables.

This endeavor aligns with our overarching goal of providing consumers access to high-quality organic produce at affordable rates. As part of our commitment to community development, Aaryans Group aims to create job opportunities for the local populace. To ensure the success of this vision, we plan to implement comprehensive training programs, equipping individuals from the vicinity with the necessary skills for active participation in the project.

Consumer motivations for purchasing organic foods vary, but a significant percentage prioritize products free from chemical pesticides and synthetic fertilizers. Our dedication to offering naturally grown, chemical-free produce reflects this understanding. Approximately 5% of consumers contribute to around 50% of the demand for organic produce, indicating a growing market trend.